Solution:
Interactive online research reports

Why Turtl's software was the solution of choice

Built from the ground up for digital readers

A winning format backed by science

Turtl's format has been built from the outset to work with the science of reading. In a study using eye-tracking technology, the Turtl format extended read times 73% longer than the same document in PDF and even boosted the accuracy of memory retention. This benefits LEF's comprehensive reports that can be up to 80 pages long. The Turtl format segments them into more easily digestible chunks.

Interactive widgets for two-way content

LEF has generated a wide range of multimedia assets that would largely be unfit for print. Turtl has allowed their research and design teams to collate these visual assets and embed them within their reports. There are also Turtl's own interactive widgets such as charts and polls that give their readers an opportunity to engage and even provide live feedback or insights while reading.

Optimized for mobile devices, always

One of James and Gareth's biggest criticisms of the online PDF was the poor UX when reading on mobile or tablet. The endless scrolling and zooming were not what they were looking for in a digital format. Turtl, however, automatically adjusts content created in its format for any device that it's being read on. You can also make specific changes to differentiate desktop and mobile view.

A streamlined production process

When LEF was creating these reports in print, the entire printing process took around four weeks. Not only is this now eliminated by going digital, but Turtl's editor is so easy to use that the designer is able to shave an extra week off of the design time compared to using some of the leading design software on the market. That's a reduction of five weeks in total.

WORKFLOW →

How LEF produces research reports with Turtl

The hidden benefit of a fully digital approach

Switching to Turtl's digital-first format proved to deliver even more than they were initially looking for. Due to being cloud-based, the Turtl software can track readers at a granular level as they progress through the reports. These data insights can then be fed back into the production of future reports.

Step 1:

Research

LEF’s research team undertake in-depth C-Suite interviews to produce comprehensive reports

Step 2:

Design

A designer takes the original report and uses Turtl's in-app editor to quickly design its layout.

Step 3:

Analytics

After the report has launched, the engagement metrics are relayed back to the research team.

Our research team is naturally very data-driven and they really care about the end result. Being able to offer them tangible data that shows exactly how people travel through the reports is significant in helping them refine future content.

James Bodsworth, Leading Edge Forum's Advisor on Emerging Technologies