Results:
Audience-first research

See what hidden insights were discovered by going digital

Repackaged reports with reader behavior in mind

Turtl's proprietary format has allowed LEF to turn static reports into multimedia-rich, interactive digital documents that are designed to offset cognitive overload and encourage readers to stick around for longer.

They've not only shaved five weeks off their time-to-market, but they've also been able to discover hidden insights like the ones shown here. This data is invaluable to create resonating research for the type of audience that LEF works with.

It's incredible how much information people will absorb via Turtl. The platform enables readers to access multiple resources and rich data sources in one single publication.

Gareth Scragg, Marketing Director, Leading Edge Forum

Average read time is more than 8 minutes

126 engagements with interactive widgets and links

1 in 3 readers are re-engaging with the report multiple times

Content iteration

The audience data generated from the reports have been used to help improve the quality and relevancy of future reports. For example, the research team has learned to shorten the headings and subheading of their reports after seeing higher click-throughs on chapters with shorter, snappier titles. This would have been completely hidden in print and PDF.

"I personally use Turtl's analytics to get a better gauge on what makes our audience tick," says James. "I'll look at the metrics on our reports to see which imagery saw the most attention and then use those images on social media to improve engagement there. The insights have cross-applications."

We've never had quantifiable data like this that I can take to executives and prove the value of what we're doing.

Gareth Scragg, Marketing Director, Leading Edge Forum

Proving ROI

The LEF team has historically reported to the CTO at DXC. The CTO would regularly ask which parts of the reports were the most interesting to their audience and which topics customers were engaging with. These questions were hard to answer before Turtl, and further justified the decision to ditch print for digital.

"We've never had quantifiable data like this that I can take to executives and prove the value of what we're doing," explains Gareth. "The insights these reports are producing are exactly what they've been asking me to provide for years."