1. The recruitment funnel

Guide your candidates through every stage of the recruitment process

Maintain touchpoints from beginning to end

The marketing funnel is a way of organizing the journey that takes customers from the initial awareness stage of your business all the way through to the point where they're ready to purchase.

If you think about it, recruitment works in a very similar way. It can be a long process moving from the first point a candidate sees your opportunity to when they actually start their new job. Candidates need to be carefully nurtured through this funnel just like leads are nurtured by marketers.

There are 4 major stages of the recruitment funnel:

Attract (capture the interest of job seekers with some sort of job advertisement)
Recruit (persuade candidates that this role is the right job for them)
Onboard (make sure the candidate settles into their new role smoothly)
Retain (ensure your candidates remain engaged in their new employment)

Source: myrecruitmentplus.com

Attract

Thanks to the internet, applicants can now sift through hundreds of job roles in minutes, comparing them to the new criteria 2020 has popularized. You have to capture their attention and create awareness of either yourself or your vacancies to stand a chance.

Recruit

Under financial pressure and anxiety, candidates are likely applying to multiple roles at a time right now. As the recruiter, you could be the deciding factor in whether they prioritize your opportunity or not. You need to nurture and persuade your candidates by maintaining a positive relationship and keeping them interested.

Onboard

Starting a new job can be a volatile time for company, candidate, and recruiter. Candidates could drop off at the last minute if they've found a better offer, leave after a short while because the role wasn't what they thought, or simply not show up at all. You need to still be "marketing" the role and the company to them during this time.

Retain

It's becoming increasingly common for workers to job-hop after very short periods of time, particularly among millennials and generation Z. The talent acquisition role goes beyond just acquisition now. Like marketers, their responsibility has grown to make sure new hires remain happy.