Being aware of your funnel is all well and good, but how do you actually make sure your candidates are moving through each stage? How do you keep track of what stage they're at?
Marketers use CRM (Customer Relationship Management) software like Hubspot and Salesforce to track customer and lead journeys with their company. This allows them to log and monitor every interaction they have within one system.
In the last few years, to keep up with the rapid growth in recruitment marketing, many recruitment-specific CRM companies have sprouted up. These give recruiters the tools and insights previously reserved for marketers.
