3. Create thought leadership content

Establish yourself within the recruitment world in order to attract more candidates

You've invested in a CRM. Now what?

Despite a huge boom in companies investing in recruitment CRMs, they're not using them properly. Only 5% of Fortune 500 companies with a talent network send actual content other than job requirements.

This is only a 2% increase since 2016. If you're looking for a way to stand out from other recruiters, this is it. Marketers have been on the content marketing train for years. This form of inbound marketing works particularly well with millennials who distrust traditional advertising and prefer independent research.

When a talent acquisition team owns a specific sector like this, they attract more talented candidates, retain higher engagement, and can justify higher recruitment fees.

Thought Leadership examples we like:

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A Thought Leader refers to an individual or company that is recognized as an authority in a specialized field whose expertise is highly sought after.

The key to better content

1. Keep it niche

Recruitment is broad, but recruitment within different sectors and industries is much more specific. This is where the opportunity to become a thought leader lies. The content you're creating should be relevant and tailored to your area of expertise.

2. Make it interactive

Everyone creates content in the PDF. Dare to be different. Try experimenting with formats that engage the overloaded brains of your readers. Switch things up with video, polls, and shareable content. Avoid static scrolling documents.

3. Share it wide

Building an audience for your content can be challenging. Your best bet is probably social media, particularly Linkedin and Twitter, but you'll know which social platforms work best for you. If you are using a CRM, keep working on building out your database of contacts you can share your content with.

4. Experiment with gating

Just because someone isn't looking for their next job now, doesn't mean they won't be sometime soon. If your thought leadership content is a hit, people will want to hear more from you. Try different gating options that encourage people to hand over their contact information in exchange for your content.