Experts at Business Insider found that 80% of businesses want chatbots by 2020. Marketers can use them for top-of-the-funnel communications, making sure everyone who has a question can get instant answers at any time. This improves their capacity to engage customers while slashing labor costs. Public Tableau found that 29% of customer service positions in the US could be automated. This translates to an estimated $23 billion in savings from annual salaries.
Recruiters and talent acquisition teams could see similar benefits from using a chatbot. It's challenging to communicate well with all of your candidates. For high-volume recruiting, this could mean communicating with thousands of candidates, on top of all your other duties. In fact, Workopolis found that 43% of candidates never hear back from a company after one touchpoint.
