6. Build your case

Learn how marketing gets the resources they need to carry out their activities

Persuade the business to invest in your recruitment marketing

Most talent acquisition teams don't receive the same resources as marketing. Despite the importance of attracting talent to the business, it can be incredibly challenging for TA teams to get buy-in. Here's how marketing convinces the c-suite to fund their activities.

1. Establish the problem

What's going wrong? Who does it affect? Have others dealt with it before? This is your chance to highlight the challenges facing recruiters and talent acquisition teams today. Since you're the one who is dealing with these issues, the wider business may not even be aware of them.

2. State your options

Lay out all the possible paths you could take to solve your recruitment issues. It could be getting a CRM, downloading a new content tool, or acquiring a chatbot. Make the decision-makers aware of what's out there and then let them know which option(s) you think would have the greatest impact.

3. Expected benefits

Use some of the findings and data from this guide and your own research to make predictions on the possible benefits of these changes. If you can include examples of other talent acquisition teams who've seen success with your proposal, this will really strengthen your case.

4. Financial assessment

Your CFO likely holds the purse strings. You should be honest about the cost of your proposal but make sure you highlight how much money/time you could save with these changes. If you've chosen wisely, the expected benefits and costs of taking no action should far outweigh the cost of your proposal.