The low-down on recruitment marketing

The tools and skills you need to adopt for changing times

What have we learned?

1. The marketing and recruitment funnels are very similar - we need to track and nurture candidates as they progress through it

2. Recruitment CRMs are becoming increasingly common, allowing recruiters to keep tabs on large volumes of candidates

3. Creating interactive, specialized thought leadership content can help you attract inbound candidates

4. Using analytics to measure how your candidates engage with your communications is key to avoiding the danger period

5. Chatbots are becoming welcomed by candidates in combination with human interaction. They help TA teams communicate with large numbers of applicants

6. To get buy-in from the wider business to action these activities, TA teams need to get better at building business cases

Which would help you most?

Making touchpoints throughout the funnel
A recruitment CRM
Creating thought-leadership content
Using analytics to monitor candidate engagement
A chatbot
Being able to build better business cases