Lexus' car brochures were produced with a print-first mentality for many years, with a PDF version used online.
It became clear that as a digital companion to the brochure, the PDF was in need of a replacement. Prospects and customers found them difficult to read and the layout hard to navigate, especially on mobile devices. Meanwhile, the marketing team that created the brochures was critical of the lack of analytics available for the PDF, as well as its ability to help them hit their KPIs.
When Turtl approached Lexus with an example of one of their brochures redesigned in the Turtl format, it quickly became apparent how a digital-first format could address all of their concerns. After a short trial, the proof was all there in the numbers.
A few key stats:
80x increase in Car Configurator CTA
Production time slashed by two-thirds
Almost half of all readers on mobile
