Challenges and objective:
Finding an authentic digital experience

What's possible when you leave the PDF behind?

Repackaging the brochure

Lexus really prides itself in brand experience, so we knew we needed to modernize our digital brochure experience. Then Turtl came along with this modern, digital format that's grounded in reader psychology and UX.

Marian Cole, Brand Marketing Specialist, Lexus UK

After Marian Cole, Brand Marketing Specialist at Lexus UK, was presented with an example of what the brochures could look like aesthetically in Turtl, she still had four major objectives for the digital format:

01.

Improved user journey

Can the digital brochures improve our ability to move prospects to the website?

02.

Mobile-friendly format

How do we address the complaints that our brochures are painful to read on mobile?

03.

More dynamic materials

By moving away from the PDF, will we be able to feature more multimedia elements?

04.

Analytics that matter

Is all our hard work even worth it? Can we find analytics that actually tell us something meaningful?