Result:
Content that pushes the needle
How Lexus saw an 80-fold increase in engagement with one of their most important CTAs
Ultimately, the team at Lexus wanted to see their brochures have a bigger impact on reader behavior, and provide more value to dealerships. To do this, they measured how many readers were progressing from the brochures to a key page on their website. This CTA engagement was their main KPI. Here's what happened when they moved away from the PDF to Turtl's unique interactive format:
more journeys to the car configurator tool
more journeys to the "View Offers" page
The fact that Turtl increased one of our most important KPIs 80 times says it all really. Switching to their interactive format has made a clear impact on how we're able to connect with readers and help them to the next stage of their customer journey.
When the brochure was produced in PDF, it would usually take an average of 27 hours end-to-end. When they trialed their first brochure in Turtl, it took only 8 hours to complete, and that included training time for Lexus' agency partner and in-house team.
This has saved 19 hours of content creation time.
"Not only is the tool really easy to pick up, but the customer success team at Turtl has been really great at training us and our agencies, as well as answering any questions we have as we work on the brochures," says Marian.
It's not just the product on offer here, the customer success team at Turtl are probably the most engaged and supportive I've ever seen from a tech vendor. They're really hands on.
The Analytics Engine in Turtl uncovers content insights that are not possible with the PDF. The team at Lexus can now monitor granular interactions with the report and drill down into the performance of each section and the journeys of individual readers. They can then make live edits to the brochures that will appear in the active version without any need to send out a new brochure.
"When legislation changes or there's a new government announcement, we used to have to upload a live PDF onto our system, make comments on what needs to change, then send it to design for review," Marian explains. "That would take a few days, which doesn't sound like a lot, but it's a long time for information to be wrong.
Now we have Turtl, we can make those changes within hours of that announcement and feel confident that the most updated version is the only version available."
