Turtl partnered with Lumen Research to conduct this study.
143 respondents in the UK who worked within the Marketing industry were recruited through an online market research panel. 48 were recruited to take part in the mobile study, 47 were recruited to take part in the desktop study, and 48 in the PDF study.
The respondents were shown either the mobile or desktop version of Turtl or the PDF format, while having their eye movements tracked.
They accessed Lumen software via their computer, turning their desktop or mobile devices into an eye-tracking camera, and were then exposed to the client work to obtain ‘as live’ engagement data. Respondents were then asked a short recall and perceptions questionnaire.