Attention

A Turtl Doc generates significantly more attention than webpages containing exactly the same information.

Turtl Docs outperform webpages across a huge range of attention metrics

When the same information was presented in both Turtl Docs and webpages, readers viewed Turtl Docs for 34% longer.

That sharp uplift in reading time equated to over 30 seconds per user across the experiment.

For marketers that need to grab and convert as much attention as possible, those numbers are extremely significant – and represent a clear opportunity to increase engagement, without even changing the messaging and information their content contains.

Turtl Docs vs Webpages for attention:
The full findings

	Turtl Doc	Webpage
Total number of impressions	106	89
Average viewed time (s)	121.6	90.5
Average viewed time uplift	+34%
Attentive seconds per '000 impressions	121,546	90,502
Average viewed time uplift	+34%

Turtl Docs don’t just grab more attention. They hold it for longer.

Of course, grabbing attention is just one part of the puzzle for today’s marketers. Where that attention is focused, and what readers do as a result are equally important.

Across the study, 90% of readers that viewed a Turtl Doc engaged with every section of it. And, they consistently viewed each of the sections for longer – indicating a deeper level of engagement with the content.

That’s at least partly because Turtl Docs are optimized for how humans think, read, and digest information. If you’d like to learn more about the science behind our platform, take a look at our popular report:

Demystifying the Psychology of Attention

Quick quiz:

What’s stopping you from consistently creating visually engaging content?

Limited design and development resource
Restrictive content formats and tools
Too time consuming
Lack of data on how to improve