Experience

Why do people spend longer with Turtl Docs? Simple. They like them more.

Turtl Docs deliver superior reader experiences

Far more readers had positive things to say about the content they viewed when it was presented to them as a Turtl Doc, rather than as webpages.

Across the board, readers found Turtl Docs more engaging, easy to navigate, and innovative.

Positive reader sentiments

	Uplift (Turtl Doc over Webpage)
Engaging	+11%
Easy to navigate	+12%
Innovative	+12%

More positive sentiments and fewer negative perceptions

Readers that engaged with Turtl Docs were far less likely to describe them as cluttered, complicated, or boring. Overall, negative perceptions of the content were significantly less common – which helps us understand exactly why they read and engaged with Turtl Docs for longer.

Negative reader sentiments

	Reduction (Turtl Doc over Webpage)
Cluttered	-12%
Complicated	-7%
Boring	-10%

Turtl Doc readers liked the design of the content they saw significantly more

When a reader sees your content, its design plays a huge role in shaping their reaction. Engaging design can easily be the difference between someone reading on and someone bouncing off.

So, your audience’s opinions on design really matter.

Across the two groups in our study, 18% more readers said they liked the design of a Turtl Doc than said the same about the webpages they saw.