Conclusion

By presenting information in a Turtl Doc rather than a webpage, you can immediately improve the total time it’s read it for by 34%.

Across the experiment,
Turtl Docs:

Generated
more attention

Retained that
attention for longer

Converted attention
into information retention

Improved how readers perceive and feel about content

Whatever your role, if you create information-rich content, those findings have some serious implications.

Higher reader engagement drives lead generation, pipeline growth, and much more

Audience engagement is the baseline currency of marketing and sales success. By driving more of it, Turtl Docs enable businesses to:

Improve retention and recall of key messaging

When readers engage with content more deeply, they retain more of the information they’re exposed to. Turtl Docs help marketers make their messages stick – supporting long-term lead nurturing and driving brand recognition.

Convert more leads into
their qualified pipeline

Deeper reader engagement with content – paired with interactive elements that support data gathering – help teams generate and convert more, higher quality leads.

Pinpoint
high-intent leads

Turtl Docs don’t just drive higher reader engagement – they also enable teams to track that engagement at a granular level. So, you can pinpoint the leads most interested in the products and services you offer.

Strengthen their
CRM insights

The granular engagement data Turtl Docs gather can be flowed into your CRM systems of choice, helping you build up a clearer picture of who your prospects are, and what they’re interested in.

Turtl Docs vs Webpages:
The final verdict

Yes, the participants in our study quite literally told us they liked reading Turtl Docs more than webpages. But they also showed us, in a host of other ways.

Studies showed that they:

Read Turtl Docs
for longer

Found them far
less cluttered and
boring

Talked about
them more after
reading

See your content
in a more engaging light

To fully understand the impact that Turtl’s engaging, interactive format can have on your content, you need to see it in action. So, we’ve made trialing our platform incredibly easy.

All you need to do is follow the link below and upload an existing PDF or webpage. Then, we’ll send your content back in a fresh Turtl Doc – complete with psychologically improved layouts, and interactive features proven to increase engagement by as much as 10x.

Upload your content