Useful resources

Digital channel activation and optimization are a never-ending game of updates, algorithm changes, and best practice debates.

Once you’ve done all the hard work of aligning your funnel, channels, and content, you can turn your attention to keeping up with changing trends, trying out new things, and using data to make better decisions.

That’s all key to mastering digital channel activation and proving channel ROI – but it’s a lot. To help out, we’ve compiled a list of experts and resources in each channel to make your life that little bit easier.

Organic search and SEO

Let’s start at home with Turtl’s simple SEO guide for content marketers.

And for more, try:

Ben Goodey’s 10 SEO tasks you must NOT ignore (if you want to grow search traffic a lot faster)
Tim Hanson’s regularly updated guide on 200+ Google Ranking factors
Google’s own SEO Starter Guide (because where better to get the information than straight from the horse’s mouth?)

Paid social

You won’t be surprised to hear that LinkedIn is the key source for almost all advice and top tips about the platform.

New updates and best practices crop up all the time, making it hard to keep up. LinkedIn Ads experts Justin Rowe and Sheila Coque regularly share their latest updates and experiences with the platform – give them a follow to stay in the know.

It’s also worth checking out:

Email

Follow ecommerce expert Chase Dimond on LinkedIn for daily best-practice advice and tips for writing more successful, conversion-driving emails. For even more expert, scientifically proven tips on writing for more conversions and clicks, take a look at our guide to messaging, emotional hooks, motivators, CTAs, and more.

Webinars

Dedicated webinar platforms are your best bet for up-to-date benchmarking reports, best practices, and all the top ways to stay ahead with digital engagement in video format.

ON24 releases a yearly Digital Engagement Benchmarks webinar, where the team reveals how they take their webinars from ideation to post-webinar promotion. You can find their latest version here.

Paid search and PPC

Many of the best resources for mastering PPC come from Google itself.

Google Ads specialist and trainer Miles McNair shares some fantastic resources and first-hand experience with PPC, such as these 17 simple tips to increase CTR or 6 Google Ads skills that will give you a competitive advantage.

Websites

There are many resources to help you optimize the conversions on your website.

As a starter, we’d recommend: