INTRODUCTION

How do you get more revenue from your content investments?
With revenue content.

WHAT IF YOU COULD GET MORE REVENUE FROM YOUR CONTENT?

Today, most brands devote a huge amount of time, talent, and money to creating content. And with good reason. Content budgets are soaring. CMO tenures are shrinking. Marketing teams under mounting pressure to drive results. All because companies can't find a way to join the dots. Between the content they create and the impact it has on top line growth.

Because our current approach can’t close it. There’s no clear path between audience behavior and revenue growth. No insights to fuel performance. With the content itself slow to produce and costly as hell.

Without a reliable way to show (and grow) what a fat slice of content marketing spend does (or doesn’t do)—with facts and data, not bluff and bluster—even the smartest, most-experienced marketers are at risk of going under.

But why?

Over 30% of marketing budgets* are spend on content.

But how confident are you that your investments are creating proven revenue for your business?

Read the revenue gap report

*From a OnePoll survey of 500 B2B Marketing Leaders from the UK & US.

CLOSE THE GAP BETWEEN CONTENT AND REVENUE

In reality, the pressure for marketing teams to drive revenue sees them use data—any data—to show their workings. But it’s a trap.

Using hollow metrics (like click-throughs and bounce rates) to ‘prove’ a link between content and revenue is a bit like giving your fantasy football stats as evidence you can lease a car. This information is not useless, it’s just not relevant.

This puts marketing teams everywhere in danger, as they risk sleepwalking into the abyss. Because, under the surface... the revenue gap widens.

Now think about the possibility of something better.

Like the power of real-time behavioral data. That tells you what your would-be buyer loves, what turns them off, the things they engage with deeply, and what bits they’ll barely glance at.

Crucially, consider how this might shape each next step. Helping you hone your strategy, for instance, so you can craft high-quality content you know they’re much more likely to love.

This is the data a Turtl doc gives you. And it enables our customers to build a proper (and precious) bridge between marketing content and revenue.

WELCOME TO REVENUE CONTENT

Turtl helps B2B marketers close the revenue gap by:

Increasing the productivity of your marketing and sales teams

Improve the performance and conversion of content across your buyer journey

Generate more pipeline and revenue from your content

We've helped over 400 B2B marketing teams:

Reduce production time by 90%
Increase MQLs by 500%
Increase Marketing Attributed Revenue by 400%