The challenge

Lead gen for the Workplace Wellbeing Index

Highlighting mental health in the workplace

Mind launched the Workplace Wellbeing Index in 2016 to highlight increased levels of stress in the workplace and related mental health problems. The charity uses the index to raise funds for their work, charging businesses a fee to participate. The team needed content that was dynamic enough on social media to stand out from other content and drive people to sign up.

Campaign objectives

Create awareness of the Index
Build the contact list of prospective participants

The challenge in a nutshell

Creating content that cuts through cluttered channels.

About Mind

For 70 years, Mind has been committed to making sure that everyone experiencing a mental health problem can access the support they need and is treated with the respect they deserve. Through public campaigns, influencing decision-makers, and the services local Minds deliver in communities across England and Wales, they have touched millions of lives. Mind’s president is Stephen Fry, who actively works to promote the cause on behalf of the charity.