Using innovative content to drive sign-ups
The team at Mind knew that Twitter and LinkedIn were key to reaching their target audience for the Workplace Wellbeing Index and needed to create content that caught people's attention on these channels. They turned to Turtl to do just that.
Turtl automatically structures content to deliver the optimal digital reading experience, powering highly interactive, socially shareable, impactful content creation.
Editor tools are so easy that creation and updates can move in-house, saving on costs.
Turtl delivers impactful distribution via mail, website, and especially social. Turtl links autogenerate social cards and animated gifs improve clickthrough in email.
Lead capturing mid-document generates sign-ups at the point when readers are most engaged with content and demonstrate direct ROI from social.
In this example, Mind uses Turtl to offer HR professionals and others responsible for employee wellbeing more information about their eLearning courses to support staff mental health.
This brochure introduces Mind as a mental health charity whilst giving full details about their eLearning courses and how workplaces benefit from organizing these for staff. It also signposts other workplace services that this audience might be interested in, alongside practical advice on supporting staff with mental health problems.
