147 leads generated by just 3 social media posts
Using Turtl's analytics, Mind demonstrated for the first time direct ROI from social. Mind's Mentally Healthy Workplaces doc was posted three times between June and December 2016 on Twitter and LinkedIn.
"We used the sign-up feature to capture the contact information of people reading the story, and then added this data to our direct mailing list for our Workplace Wellbeing Index" says Hannah Dennett, Communications Manager at Mind.
Following this success, Mind now creates the Mindwork quarterly newsletter in Turtl and are creating new training and consultancy programs with Turtl too.
Almost 800 reads
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147 new subscribers
Turtl allowed us to present our information in a really engaging, interactive way which is much more appealing than our usual pdfs. It makes people want to read more, and therefore provide us with their data in order to do so.
