Harness the power of data-driven content

Learn what your prospects want and start delivering relevant, personalized content experiences

The four insight gaps limiting modern demand marketers

01. Relevance

Delivering the right information to prospects can be finicky, especially as personalized outreach gains popularity.

02. Scale

To get prospects through the funnel at speed and scale, barriers to scale like complexity, time, disconnected tools, and data silos need to be overcome.

03. Intent

Cookies are disappearing, clicks can't prove specifics, and gated content is losing appeal, so how can marketers capture accurate intent data for SDR and sales teams?

04. Journey

Marketers are expected to bring people on a journey from awareness to intent, but knowing where on the journey someone is and what will get them to really engage is a challenge.

👋 Get closer to your prospects with Turtl’s analytics dashboard

When it comes to engaging prospects, knowledge is power. Turtl’s analytics dashboard helps marketers understand and track engagement at a granular level, showing them:

Who’s reading your content, which sections they’re reading, and for how long
Which parts of your content readers like, and what they ignore
The topics individual prospects are most interested in

Take a closer look at our analytics dashboard

Three easy ways to learn more about your leads

A lead doesn't need to be hyper-engaged with your content for you to nurture their journey and tailor a unique experience for them to have with your company.

01. Track their engagement granularly

Don’t just track whether someone has viewed a piece of content. Utilize capabilities that can help you pinpoint exactly what they engaged with within documents, and see which topics they spent the most time looking at.

02. Experiment with your content

Publishing shouldn’t be the end of your content’s journey. Tweak existing pieces, add and prioritize new messages, and track which changes your audience respond to.

03. Let them tell you more

Interactivity doesn’t just drive engagement. Dynamic elements like polls and forms create opportunities for your audience to tell you more about themselves

^{Turtl uses public personalization as a two-way interaction; readers can choose their own journey and get more relevant value, while still allowing us to monitor and promote lead behavior.”}

Jennifer Howe,
Campaign Marketing Manager at Turtl

The outcomes of an effective content ecosystem

When interaction becomes insights, insights turn into direction, and that direction leads to further interaction with more relevant content - and so the loop goes on!

Turtl and its users employ this loop to see instant results. In fact, we noticed that emails sent out due to behavioral triggers in our content ecosystem achieve a 59% increase in open rate and 115% increase in click-through rate when compared to all other marketing emails.

Now marketers can focus on tasks like continuously improving your core content, smoothing the sales-marketing relationship, and fine-tuning company messaging and collateral based on deeper insights.