Other solutions were considered, but Nielsen recognized the quality of reading experience and data captured by Turtl
The Ad Intel division's desire to take a more sophisticated approach to publishing made Turtl's format a perfect fit. The inbuilt analytics also provided a deeper insight into audience engagement and lead opportunities the team was after.
The team did consider other content platforms but saw Turtl as head and shoulders above the rest in terms of quality of reading experience and depth of data insights.
Turtl’s ability to report on reader engagement within each section of a publication was extremely attractive to the team. It would allow Nielsen to focus their efforts on the topics and aspects of their research which resonated best with their audience, delivering a better overall customer and reader experience.
