Not only were the team able to engage readers, but they were also able to demonstrate impact on the bottom line
Turtl's reader profiling allowed the team at Nielsen to actively track audience interactions and engagement for the first time. They now know exactly how many people have read each part of their reports, and for how long. They can also integrate capture forms, generating new leads as research is forwarded to others in the client's network.
Over the space of 9 months, over 2,000 readers engaged with their output a total of over 4,000 times, with an average read time of over 8 minutes and bounce rate of just 12%.
In this time, Nielsen's audience spent a total of 576 hours (24 days) reading Turtl-powered content.
Until Turtl, the team simply didn't know whether their content was being read or how it was shared. The team can now demonstrate the significance of their work and prove its impact on the bottom line.
