<p> Buyer's question: Does it matter to me/us? Desired outcome: Consideration
Clearly communicate how your products or services apply to the target persona, industry, or account
Website
Email
Partner (sponsored emails to industry publications, sponsored content, webinar participation)
Word of mouth
Persona or industry-focused landing pages
Custom brochures
Talks
Recorded demos
Case studies
Demo requests
Information requests
Add-to-wishlist
MQLs
Read-time
A target user reads industry landing page followed by multiple relevant case studies and then requests a demo.
A user browses product items and adds a selection to their wishlist (b2c)