<p> Buyer's question: Is there proof that it works? Desired outcome: Trust
Prove that your products or services deliver the solutions you claim they do.
Website
Email
Social media
PR
Word of mouth
Case studies
Customer interviews (video/audio)
Press releases
Testimonials
Reviews
Endorsements
Case study engagement (time spent reading)
Interviews watched (time spent viewing)
Referrals from review sites/PR features
A relevant case study is read by a high percentage of prospects who start a trial or progress to purchase.
A customer review website with testimonials is a reliable source of leads that match your persona