<p> Buyer's question: How long does it take to get going? Desired outcome: Confidence
communicate the timelines and effort involved between making the purchase and seeing value from the investment
Email
Website
Onboarding guides
Factsheets
Case studies
Micro-copy (e.g. on retail product pages)
Landing page
Time spent reading relevant collateral
Progression to purchase
Buyers who engage with this content have more accurate expectations, are more likely to move to purchase, and are satisfied with their customer experience