Buyer's question: Am I getting value for money? Desired outcome: Satisfaction, pride
Nurture adoption and use of your product and services, post-purchase. Highlight value gained.
Email
Phone/zoom
In-person
Social media
Support center
Chat
Knowledgebase
Guides/reports
Case studies
User-generated content (social)
Support article engagement
Adoption rate
Repeat purchase
Returning customer
Educational and inspirational content encourages users to adopt and use your product more and in new ways, in turn improving retention.
The content is used to drive upsell and cross-sell