Buyer's question: Are you worth recommending? Desired outcome: Advocacy
encourage endorsement and advocacy from your customers.
Social
Word of mouth
Referral websites
Third-party content
Collaboration
User-generated content
Participation in webinars, interviews, case studies, video
Brand mentions from the customer base
Referrals
Testimonials published
A social media campaign that prompts customers to feature your product in their content
Collaboration with a customer on a webinar series that puts your brand in front of their audience