Awareness
Who are you?
Curiosity
What do you do?
Interest
Why is it important?
Understanding
How does it work?
Relevance
Does it matter to us?
Need
Would it work for us?
Validation
Is there proof that it works?
Timing
How long does it take to get going?
Closure
What are our next steps?
Satisfaction
Am I getting value for money?
Affinity
Are you worth recommending?