Buyer's question: What do you do? Desired outcome: product/service familiarity
Educate buyers on what your product or service offering is at a high level.
Offline advertising (TV, outdoors, radio, direct mail)
Email
Search and social (paid and organic)
Partner (sponsored emails, sponsored content, webinar participation )
Word of mouth
Video
Landing pages
Whitepapers
Social posts
Profile pages
Unique views of relevant content
Time spent viewing
A product page that gets high unique visits
A landing page is ranking on page one for a product-related search query and driving new visitors organically
A product video ad gets a high view count and decent avg time spent watching