Stage 2: Curiosity

Buyer's question: What do you do? Desired outcome: product/service familiarity

Content needs to...Educate buyers on what your product or service offering is at a high level. Key channels

Offline advertising (TV, outdoors, radio, direct mail)

Search and social (paid and organic)

Partner (sponsored emails, sponsored content, webinar participation )

Word of mouth

Common formats

Video

Landing pages

Whitepapers

Social posts

Profile pages

Relevant metrics

Unique views of relevant content

Time spent viewing

A product page that gets high unique visits

A landing page is ranking on page one for a product-related search query and driving new visitors organically

A product video ad gets a high view count and decent avg time spent watching