I hear you ask
Every single piece of software on your smartphone and most of the stuff on your laptop was developed this way. Test, update, test, update.
Every single product 20 years ago was developed with a waterfall methodology. This is what marketers are doing today.
Today, every software team operates in an agile iterative way because no one knows what’s going to work!
Iteration and refinement are the most viable strategies for evolving products to suit user behaviour and preferences.
But technology can help you find out, over time, in a way that offline marketing never could.
It can only do that if you embrace the opportunities it presents with both arms.
