Marketing qualified leads (MQLs) are one of the cornerstones of demand generation and sales pipelines.
They help sales teams focus their efforts on the most relevant opportunities and enable marketing to run long-term nurture or drip programs that deliver a continuous stream of highly engaged prospects.
But they aren’t without their problems.
In this guide, we’ll dive into the challenges organizations face when generating, scoring, and qualifying MQLs. We’ll also explore how those challenges can be solved, and look at how greater visibility of engagement data can help organizations build high-performing lead scoring and nurture processes.
