It's a tough old market out there
Some estimates put the global shortage of candidates at 85 million by 2030.
Advertising a job used to be like fishing: you cast out your job ad on some website and waited for the fish to bite. Now, with competition rising, it's all about recruitment marketing.
Recruitment marketing requires a much more holistic approach to attract the attention of potential candidates.
Content is everything - thought leadership, conveying company culture, job offers, and on-boarding all need that competitive edge.
