Turtl Overview 2020 | Turtl
Turtl exists to help your business publish content and collateral that gets read so you can forge deeper relationships with your audience through content
Hello %cname%,
meet Turtl
Go beyond publishing. Our unique software will help %cname% get read.
*Context* In uncertain times, ROI is everything
As purse strings tighten, every business function must reduce costs, increase efficiency, and demonstrate how their activities contribute to the bottom line
How better digital content operations boost ROI and drive revenue
The right processes and tools can give %cname% the freedom to focus on the activities that move the needle the most
Fuel in-house content production
Create personalized materials at scale
Reduce time spent on version control
Reduce time spent on revisions and updates
Easily repurpose existing materials
Reduce resources spent on assets that aren't working
Reduce time spent by frontline staff on the production of proposals and presentations
Reduce cost of high-quality content production
Improve reader engagement and impact
Generate more and better leads
Squeeze more value from existing materials
Do more of what the data proves is working
Generate buyer insights that reveal motivations and intent
Sales spend less time editing documents and more time selling
*Overview* What is Turtl?
Turtl helps you forge deeper relationships with your audience through digital content
Create content that gets read
In a world of too much information and too little time, Turtl exists to help you understand your audience and forge deeper relationships through digital content
Draw in your audience, keep their attention and make a lasting impression with Turtl's unique psychology-led format and personalization capabilities
Designed for the mind
Turtl's interactive and highly visual format is based on principles of psychology relating to how our minds pay attention to, process, and retain written information. It's shown to increase engagement levels by up to 700%.
Make it personal
The ease with which you can generate personalized copies of your documents in Turtl means you can tailor your content to the context, interests, and priorities of individual readers at scale to cut through and make a bigger impact on your audience.
Turtl's easy-to-use content creation tools help you mature your content operations to ensure your people and budgets are aligned to deliver the most value
Easy to create
Turtl's easy-to-use editor means anyone can create exceptional, on-brand content without design or coding skills. This can save up to 90% of production costs compared to outsourcing with third parties.
Personalize at scale
Turtl lets anyone hyperpersonalize content in a matter of clicks. This places well-targeted, on-brand, on-message content at the fingertips of everyone in your business.
Knowing exactly what's working and what's not is crucial in order to serve the right content to your audience
Is it being read?
Unlike PDF, Word docs, and PowerPoint slides, Turtl captures a huge amount of data to help you see in detail how content is being consumed at both an aggregate and individual reader level. You'll know which chapters are being read the most and which are being ignored, and by who, and can improve your content and conversations accordingly.
Benchmarks & best practice
Compare and contrast the performance results of content produced across teams to establish best practice guidelines for different types of activity and monitor how teams perform against proven internal benchmarks.
*Use cases* What can %cname% create?
From thought leadership, and sales proposals to recruitment packs and newsletters, Turtl has applications across your business
What can you create?
The Turtl format is perfect for all sorts of marketing content, sales materials, and internal comms, all of which you can easily personalize at scale.
Product guides/brochures
Create dynamic guides to your product and service offering to improve the impact of pre-purchase content. Use reader engagement data to deliver key insights to sales to help close business.
Reports/whitepapers
Use interactive charts, video, and imagery to bring your research and whitepapers to life. Identify which data sets and storylines are of most interest to your audience.
Sales proposals
Create personalized interactive proposals with minimal effort and see who is reading them, and which parts of the document stakeholders are most interested in.
Case studies
Use Turtl’s unique format to keep readers more engaged with your case studies and use the analytics to identify which of your leads are edging closer to a purchase decision.
Newsletters
Stand out in the inbox clutter with visually-driven interactive newsletters that keep people’s attention for longer. See which of your contacts or colleagues give your news the most amount of attention.
Digital magazines
Create stunning editorial layouts and drive engagement with video and reader polling. See which topics your readers care most about to improve future issues.
Handbooks/playbooks
Keep the latest messaging, product videos, templates, and guides accessible from a single URL and keep track of how individuals engage with the resources.
Presentations
Create visually stimulating sales, webinar, and keynote presentations in a format ready to ship to your audience as a follow-up. Then see which recipients reengage with the document.
*Spotlight* Content accessibility
ADA compliance and the accessibility <br>of content in Turtl
Is content created in Turtl ADA compliant?
Yes! All Turtl Docs are zoomable (press CTRL/CMD and + or -) in accordance with ADA, and they also have an accessible version that is compliant with ADA and WCAG 2.1 AA regulations. Screen readers automatically pick up on the accessible version and prompt users to access it, but you can also check it out by adding ?accessible to the end of a document URL.
Built-in keyboard shortcuts help make the Turtl editor more accessible, and you're able to add alternative descriptions to any images you feature.
Learn more about creating accessible content in Turtl here.
What is ADA compliance?
ADA compliance refers to the Americans with Disabilities Act Standards for Accessible Design. The act states that all electronic and information technology (like websites and online documents) must be accessible to people with disabilities.
When it comes to ADA compliance, recommendations revolve around the Web Content Accessibility Guidelines 2.0 (WCAG 2.0)
These guidelines are based on four core principles. You must present users with a perceivable, operable, understandable, and robust experience.
*Spotlight* Personalization at scale with Turtl
Turtl takes the effort out of personalizing content at scale and captures clear results
Imagine the documents you received from a brand, salesperson, recruiter, or HR rep were specific to you. They didn't just have your name on them, they spoke specifically and exclusively to frustrations, goals, context, or behaviors you as an individual have and can relate to. Wouldn't you read on?
Turtl's new content assembly tools help businesses achieve this level of personalization at scale quickly and easily across teams.
Four steps to personalization at scale
Our easy-to-use content creation tools help your production team pull together a library of on-brand content that offers a fantastic online reading experience without the need for a developer or professional design support.
Within a few clicks combine and repurpose chapters and pages from existing content into new documents to suit particular use cases and campaigns so that you equip teams with the right materials and engage audiences with the right content.
Using a CRM or a simple form, equip front-line staff with the means to quickly or automatically generate personalized versions of an assembled document using variables of your choosing, such as pricing/salary, pain points, account manager, sector, role and so on.
See when and how long individual recipients interact with each chapter of your document, including interactions with video, polls, and charts, to learn more about the interests and intent of readers, and evaluate how effective the content is.
Step 1: Easy content creation
Use Turtl to create a bank of quality interactive content that people want to read
Easy-to-use content builder & publishing tools
Turtl’s drag & drop editor is easy to use and gives people without professional design or development skills the freedom to create interactive documents and make use of features like video, polls, interactive charts and more.
Format designed for the reading brain
Turtl offers the only long-form digital format rooted in principles of psychology, designed to attract reader attention and keep them engaged for longer.
Step 2: Dynamic document assembly
Easily combine signed-off materials into new documents for different readers and use cases
Always on-brand & accurate
Turtl lets you centralize the production and management of key content assets. This ensures the latest messaging, brand styles and company information is featured in documents assembled elsewhere in the business from the assets in the library. This includes remotely updating key details after a piece has been published and distributed.
Simplified document assembly
Search your content library and select relevant chapters and materials to combine into targeted documents for your audience segment or account with minimal effort, making teams more effective and driving more value and ROI from created materials.
Step 3: Frictionless personalization
Publish personalized versions of documents through automatable forms
Form-generated personalized content
A pre-defined form gives users the option to select relevant inputs quickly and easily, publishing a personalized version of a document in a matter of clicks.
Insert a customized video
An integration with Vidyard allows users to upload a custom video for their readers as part of the personalization workflow.
No content editing needed
Users can create personalized versions of a document without tampering with the master version - ensuring that the core content is locked down and consistent across the board.
Automate generation through CRM
Automate the generation process through CRM integrations triggered by online form completions
Step 4: Accessible reader insights
See how individual readers interact with your personalized documents
Know if it's working
With Turtl's detailed reader tracking you will be able to see exactly how your personalized documents are being read and interacted with down to the chapter level.
Uncover interests & intent
Turtl's analytics will reveal where in your document individual readers spend the most time reading and where they drop off. Use these insights to tailor your future conversations and interactions with the reader.
Demonstrate ROI
The data captured by Turtl helps to build a 360 view of the customer, but also helps to demonstrate the ROI of content efforts. See which assets played a part in each stage of the flywheel.
*Spotlight* Integrating with your tech stack
Native and custom integrations + SSO
At Turtl, we integrate with CMS and CRM platforms to pull through major events from Turtl. We integrate with major platforms like these, and many more - just ask us about your needs.
New native integration with Hubspot
You can now independently integrate your Hubspot CRM system and Turtl with a click of a button (Enterprise Turtl license required)
SSO Integration ✅
You can integrate Turtl with your SSO provider to ensure your documents stay under lock and key.
Native integrations ​​​​​
Turtl's content editor offers a range of native integrations with interactive technologies to help you boost the interactivity of your Docs.
Video & 3D walkthroughs
Add video from multiple platforms into your Docs to make your content more engaging with YouTube, Vimeo, Wistia, and Brightcove, and add 3D walk-throughs with Matterport.
Data visualization
Use platforms like Infogram to create web-based data visualization and infographics and build charts with Chartblocks and Highcharts. Measure engagement from your charts and increase the interactivity of your content.
Socials
Allow readers to share content directly from your Turtl Doc to their social platforms, making it easier to boost the reach of your content.
New integration
with Vidyard
You can now directly upload your Vidyard videos to Turtl documents as part of its new personalization function. This add-on allows you to feature a custom video on the cover of or inside a tailored document, taking your personalization to the next level.
Top use case: Vidyard videos are perfect for prospecting and other sales activities. Placing one on the cover page of your Turtl content makes it impossible to ignore.
*Spotlight* SEO & document access control
Optimizing your Turtl Docs for search, keeping <br>them private, and other ways to manage who can see your content
When publishing in Turtl you can control how the document can be accessed in a number of ways:
- Publically accessible and indexable by search engines
- Not indexable but accessible by anyone with the link
- Internal access only
- Accessible only to select people
Turtl Docs and SEO
As indicated above, Turtl Docs are SEO friendly and are indexable by all major search engines. Take the same approach to optimizing them for search as you would a normal webpage.
By default, your content will be hosted on a subdomain of turtl.co, but to accrue SEO benefit to your own domain, we can set up a CNAME, a subdomain of your own site, so links that are built to the Documents benefit your domain.
*Spotlight* Account-based engagement
Drive ABM campaign efficiency, identify most engaged stakeholdesr and empower sales
Five reasons why Turtl's great for ABM
Turtl is designed to help businesses deliver digital content that actually gets read and forges deeper relationships with audiences. Here are five specific ways Turtl can power your ABM.
1. Prove and improve the value of ABM
Are you being asked to prove ABM is worthwhile? Turtl's reader tracking can help you demonstrate the impact of one-to-one and one-to-few communications to validate your ABM program and achieve buy-in to scale your strategy. Turtl's science-based format achieves far greater engagement than static, or long scroll content, helping you to improve as well as prove your impact.
2. See how Sales use your ABM content
Turtl's analytics dashboards let you see which collateral is being used by Sales and what's been most effective for them across different accounts and categories. This can help you align your efforts with Sales and focus on where to scale your ABM outputs to see the greatest outcomes.
How mature are your ABM operations?
- We don't do ABM yet
- We're in the pilot phase of ABM
- We're seeing success from ABM but aren't doing it at scale
- We're in the process of scaling our ABM operations
- We do ABM successfully and at scale
3. Transform your ABM content operations
Turtl gives marketing and sales teams the ability to create and personalize documents at scale, which means you spend much less time, money, and effort customizing content for different accounts. As your Turtl Docs live in the cloud you can quickly and easily update your published content in real-time to improve performance and test new messaging.
4. Deliver deep customer insights Sales can act on
How buyers read your documents reveals hugely useful information about their motivations and intent. This kind of data and insight can help your sales team focus on the right parts of your offering, lead more relevant conversations, and close deals faster.
5. Identify what works so you can do more of it
Performance assessment is made easy with Turtl. Our dashboards give you the ability to quickly identify what's being engaged with both across and within documents. Use this insight to determine what needs new messaging, and what kind of content to continue producing for each account across the buyer journey.
*Turtl for marketing* Six reasons for marketers to adopt Turtl
Make a bigger impact
See engagement with your content soar. Turtl's psychology-driven digital-first format and unique personalization capabilities let you create content and collateral your audience simply can't ignore.
Reduce costs
Use Turtl to create better-performing content in a shorter amount of time, inhouse. No need to rely on agencies or oversubscribed designers when an inhouse team can create dynamic documents at a fraction of the cost.
Customize content easily
Easily create custom versions of key content for localization or ABM. Track how individual versions perform, but also the aggregate performance to understand the campaign's overall effectiveness.
Maintain control
Turtl locks in your branding with a custom theme, so creators can't go rogue. You can also determine which parts of a document other teams can edit and customize.
Know if it's working
Our reader analytics show you what your readers are most interested in, and what they're ignoring – insight you can use to tailor your nurture pathways and improve your content.
Accurate always
Typos, outdated information, and underperforming chapters can be updated within published content and pushed live across connected versions. Fixing one doc can fix them all.
*Turtl for sales* Six ways sales teams can benefit from Turtl
Including partners!
Make a bigger impact online
Give prospects the same quality of experience online as you would in person. Turtl's unique format and the ability to easily personalize documents helps you create exceptional and highly tailored content that captures and keeps the attention of your audience.
Spend less time editing content
Generate personalized sales materials in minutes, not hours, so you can spend more time building relationships. With Turtl, salespeople just need to complete a simple form with details like pricing or company name and tick the relevant solutions to generate customized versions of key collateral.
No version control issues
Marketing teams can update the branding, core messaging, and accuracy of the information within the master document without having to distribute anything new. This means salespeople and partners are always equipped with the latest version, without having to hunt it down.
Map out stakeholders
Track how each document is being shared around a prospect's business, who specifically is reading it and which sections each person engages with the most, so you have a better understanding of the buying unit, and their priorities.
Know who to prioritize
Turtl's reader tracking gives you a detailed view of when and how your prospects interact with your sales materials so you can see who's heating up and who's gone cold and prioritize your pipeline accordingly.
Lead better conversations
See how prospects have interacted with your entire body of content to get a clearer picture of their interests and pain points before you reach out. That way you can prepare your conversations and communications based on their specific needs.
*Turtl for internal comms* Four key benefits for your internal comms
Create content that gets read
Use imagery, polls, video, and other interactive elements to breathe life into your internal comms and increase staff engagement with your documents. Whether it's an annual report, a staff magazine, or a training handbook, you can create it without any design or development support needed.
Track engagement to improve impact
Turtl's analytics lets you see who is engaging with your content, which parts they spend the most time reading, and which are being ignored. You'll know which teams and individuals are most engaged, and where you might need to focus your attention to get a message across.
Easy maintenance and version control
Keep your guidelines and handbooks constantly up-to-date without the need to reissue or re-upload documents. Content in Turtl lives in the cloud, so you can make updates that will be made immediately available to readers when they next open the document.
Control access to documents
Worried about the wrong eyes getting a look at sensitive internal information? You'll be prompted to set access control before you publish a document, where you can limit who can open your communications down to an individual level.
*Turtl for partner marketing* How Turtl can transform your partner marketing
1. Simplify and speed up content production
Use Turtl's drag-and-drop editor to quickly create high-quality master documents that act as templates for each partner. Add all of your favorite interactive widgets like polls, video, audio, and more to encourage reader engagement, without the need for IT or agency support.
2. Build custom themes for content automation
Use Turtl's Theme Builder to build custom branding for your partners. Add logos, change colors, and tweak styles for brand consistency. This allows you to generate a partner branded version of your master documents in a few clicks.
3. Auto-update entire document chains
Every time you make a change to a master document, you'll be given the option to have those changes appear in every partner branded version automatically. Typos, corrections, and updates have never been easier.
4. Monitor the performance of each version
Turtl's analytics allow you to view the overall performance of the master document plus the individual performances of each partner branded version. Benchmark partners, compare messaging and see which bits of each piece of content are driving the most engagement and interest.
*Turtl for recruitment* Four reasons to use Turtl for recruiting
Impress candidates from the start
Stand out to candidates in a competitive market by using interactive features like video, polls, and more in your recruitment materials. And there's no need for technical design or coding skills to use them, just drag-and-drop in the editor.
Update content even after it's published
Turtl content lives in the cloud, which means you can update your documents at any time to remove typos, change salary ranges, etc. Any updates you push live will be sitting there the next time someone opens the document.
Identify timewasters
Using Turtl's reader tracking you can monitor how much interest candidates have in an opportunity by how they engage with the materials you send their way. This can help you avoid dropouts at the last minute which could potentially damage your reputation.
Keep candidates engaged
Nurture candidates with interactive company introductions and adjust how you communicate with your candidates based on how they respond. This will help you keep them engaged and excited for the long run, especially when notice periods are lengthy.
*Industry* Turtl for Financial Services
Demonstrate and improve the impact of your collateral and feed valuable client insight back to the business
Ways Turtl can help businesses in the financial services
Make more impact with superior content
Replace your PDF documents with Turtl Docs and see higher levels of engagement thanks to the dynamic nature of our format and the ability to easily personalize your documents at scale. Turtl’s format is proven to outperform the PDF on reach, engagement, and lead gen.
Cut costs and get more done by going inhouse
With budgets under pressure, marketing teams in the financial services need to be smart about how they allocate resources. Turtl’s technology can free you from agency fees and design bottlenecks. Our editor is designed to let people without design or development skills create professional-quality interactive documents that are fully on-brand.
Make marketing a source of client insight
Use Turtl’s reader tracking to discover more about your clients’ interests and priorities and feed this insight back to the business, elevating marketing’s role as the voice of the customer. By integrating Turtl with your CRM, you’ll be able to deliver this info directly to sales teams, to enrichen their conversations with prospects and help close new business.
Steer your client strategy with data
With Turtl’s analytics, you’ll know exactly how hard your content is working and can improve your efforts accordingly. See which documents, chapters, and elements readers are most engaged with to understand their interests, intent, and journey stage. Use this insight to target them with the right topics, messaging, and content types at the right time.
How Turtl has delivered value for FS companies
How Marketing at Willis Towers Watson identified a record number of sales opportunities from a single report published in Turtl by analyzing reader data
Read the story
Learn how the institutional team at T. Rowe Price turtlized their Global Market Outlook and saw engagement triple
Read the story
*Industry* Turtl for tech companies
Scale your content production and make a bigger impact through personalization
How Turtl can help technology companies
Make your content as impressive as your tech
Banish PDF and other static documents from your digital content library and make a bigger impact on your online audience by using Turtl. Use polls, video, charts, and zoomable imagery to breathe life into your documents and keep people engaged for longer.
Scale your account-based marketing
Turn more prospects into customers and do so faster by scaling your ABM efforts and personalizing the offers, information, and messaging that goes out to key prospects and customers. You can do this quickly and cheaply inhouse with Turtl.
Provide convenience for customers at every turn
Leverage reader insight to target customers better and build personalized content into the customer journey so every interaction with your company is as convenient as possible. This helps tech businesses build the kind of brand that people stay loyal to.
Improve onboarding with tailored collateral
Improve customer satisfaction and avoid churn by providing tailored customer service documentation and experiences to your customer base. Customers who feel well supported are more forgiving, less likely to churn, and more likely to become ambassadors.
How Turtl has delivered value for tech companies
How Cisco achieved 7 times more content engagement at 10% of the cost
Read their story
How Redstor successfully used Turtl to take their comms 100% digital
Read their story
*Industry* Turtl for the insurance industry
Better understand your audience and improve the relevance of your content for superior results
How Turtl can help insurance providers
Offer a superior online reading experience
The insurance industry is plagued by lengthy impenetrable documents almost as much as the legal industry. Ditch the PDF and give your customers highly visual and interactive materials they actually enjoy reading - on any device.
Create and share tailored content at scale
Quickly and easily create tailored versions of key content for different geographies, industries, audiences, and individuals. Do this all inhouse, with minimal effort. onitor how the performance differs so you can improve your content or your audience targeting in the future.
Better understand and sell to customers
Use our known reader tracking to understand your customers' interests and needs based on what they interact with. Use this to improve your content, identify potential sales, upsell, and cross-sell opportunities and lead tailored conversations that increase average spend and better service your customers.
Easily equip brokers with the latest materials
Rid yourself of version control issues and avoid outdated materials remaining in circulation across your broker network. By residing in the cloud, Turtl's content can be maintained and updated easily from the master document, without the need to reissue materials or instruct brokers. Your partners will always be equipped with the latest version, without them having to lift a finger.
How Turtl has delivered value for insurance firms
