Peoplesafe + Turtl:
The overview
A quick plot summary of the story of Peoplesafe and Turtl
Dependence on one in-house Designer meant content bottlenecks and a bloated production process.
Updating critical resources quickly was a challenge, and worse still, key assets had to be redistributed to ensure information was correct.
PDF was the status quo but this didn’t align with how Peoplesafe’s audience wanted to engage with the company’s content. (Make it interactive, please!)
No ability to understand how content was influencing pipeline, win rates or sales cycles.
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Democratized content creation has empowered teams across Peoplesafe to create on-brand interactive content.
Collaborating directly in Turtl has accelerated production timescales and sees the company ship content faster.
Granular engagement data has helped the company get closer to its audience and build an automated lead scoring model.
Integrating Turtl with marketing automation tool, Pardot, has enabled the company to track buyer intent and win more business.
You'll surprise yourself at how easy it is to create good-looking pieces of content.
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