The challenge:
Life before Turtl

Maintaining brand integrity resulted in a Designer-dependant production process

One designer + endless content requests = bottleneck

Peoplesafe’s content production process was bloated before Turtl came onto the scene.

Like so many organizations out there, Peoplesafe used the PDF for the majority of its content needs. To ensure these PDFs were up to brand standards, the Marketing team worked closely with the company’s in-house Designer, Charlie Taylor.

But, Charlie was a man in demand. With content requests coming from various departments across the company, briefs quickly piled up and a bottleneck was born.

Sound familiar?

But the story doesn’t end when a piece of content has been published and shared. Oh, no.

Keeping resources up to date is essential, especially in the safety tech world. Dealing with a lot of back and forth for necessary edits only caused further delays (and frustrations!) for Peoplesafe’s Marketing team.

Challenge #1:

Slow production process

Dependance on the company's in-house Designer to work on content resulted in a workflow jam

Challenge #2:

Lack of interactivity

Churning out content as PDFs left little scope to include a host of media widgets, limiting reader engagement

Challenge #3:

Limited reader and prospect data

Without engagement data, understanding reader intent and prospect readiness just wasn't on the cards

We totally get it. Sometimes familiarity seems less risky than the unknown. But is a static PDF what your audience really wants?

Click to learn more about creating interactive content in Turtl

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