Turtl integrates with the tools and systems you already know and love so you can make the most of your tech stack.
In Peoplesafe’s case, the company integrated Turtl with its marketing automation system, Pardot.
Through this integration, the Marketing team has been able to set up custom events that pass directly into Pardot. These events allow the team to track readers’ actions within Peoplesafe content, be that flipping through pages or clicking on certain interactive features.
These metrics all then feed into the company's lead scoring system. By more easily identifying the warmest leads and who to follow up with, Peoplesafe moves more high quality prospects through the sales funnel faster.
Discover how Peoplesafe uses Turtl with Pardot
Turtl can be used to create all sorts of content. Peoplesafe’s Bids Manager, Sophie Kent, uses Turtl to create bids, tenders and proposals.
And has found incredible success!
A better gauge for intent
Creating and sharing bids and proposals in Turtl has provided both qualitative and quantitative insights. Recipients of the Docs often commend Peoplesafe on the professional-looking quality of the content. And, in the meantime, Sophie can track and monitor reader engagement using Turtl’s first-party analytics.
Now Peoplesafe can easily see who is reading the Doc and which sections of the content really caught their interest. These insights then help the team prepare their follow-up, such as pre-empting questions that might come up or sending out supporting collateral.
