From content production to personalization, Peoplesafe has continued to evolve its use of Turtl to suit its growing use cases and campaigns.
More recently, the company has included Turtl in its account-based marketing (ABM) activities.
Currently, the end-of-campaign brochure is personalized to a specific sector.
But Russell knows that there’s every opportunity to go deeper and personalize this content at a reader level - an initiative the Peoplesafe team is looking to explore in the future.
Russell talks personalization and ABM
