How Turtl can help

With Turtl’s analytics and benchmarking tools, you can measure the true success of your content

Creating and publishing engaging content is only half the challenge.

Analyzing its performance – and making the right changes – is key to achieving even better results next time.

That’s why we embedded analytics and benchmarking tools into the Turtl format, so you can prove your content is actually getting the results you need.

Analytics at every level

Turtl offers a range of analytics dashboards that provide insights at every level necessary to improve your content, inform sales conversations, and generate results.

These levels include:

The Team dashboard:

Gain insight across all your team’s Turtl Docs. You’ll be able to see how many readers you have, how they’re reading your Docs and which Docs are most popular.

The Turtl Doc dashboard:

Find out how an individual Doc is performing, including the number of reads, shares and sign-ups you’ve received so far.

The Reader dashboard:

Uncover more about your readers and how they interact with your content, such as average read times, interactions, and shares.

Within these dashboards, you can also capture all the metrics we covered in our benchmarks, including bounce rates, average surf times, click-through rates and much more.

See how your results compare with benchmarks

We’re currently beta testing a feature that lets you benchmark your results against other content in your company, industry, and the Turtl platform – all based on 31 billion data points.

You can also easily split your benchmarks into three different categories depending on what you’re trying to achieve with your content.

These include:

Reach:

How many times your doc was read and by how many people

Engagement:

See how your readers are engaging with your doc

Conversion:

See how many readers signed the lead capture form in your doc

Using these benchmarks, you can measure the true effectiveness of your content and see the areas you need to improve – or see where it’s performing way above the norm!

Want a closer look at Turtl’s benchmark tool?

See what’s possible in the beta version.

Find out more