PRODUCT:
Personalization at scale with Turtl

Turtl takes the effort out of personalizing content at scale and captures clear results

Content for individuals,
not audiences

Imagine the documents you received from a brand, salesperson, recruiter, or HR rep were specific to you. They didn't just have your name on them, they spoke specifically and exclusively to frustrations, goals, context, or behaviors you as an individual have and can relate to.

Wouldn't you read on?

Turtl's Personalization Engine helps businesses achieve this level of personalization at scale quickly and easily across teams.

Four steps to personalization at scale

Step 1: Create
a Master Doc

The Turtl Creation Studio allows for the rapid creation of high quality content without the need for a developer or professional design support.

Step 2: Prime the Personalization Engine

Define the content that can be personalized by users using personalization tokens and page rules.

Step 3: Create Personalized Turtl Docs

Choose your personalization type: Self-Service, Batch, API, or Public and the Personalization Engine will start generating your Turtl Docs.

Step 4: Gather Insights and Improve Content

See when and how long individual recipients interact with each chapter of your document, including interactions with video, polls, and charts, to learn more about the interests and intent of readers, and evaluate how effective the content is.

Create a Master Doc to keep related content organized in one place

Easy-to-use
Creation Studio

The Turtl Creation Studio is a drag-and-drop interface that allows selected users to create their own content without the help of a designer. Users have the freedom to create dynamic documents with videos, polls, interactive charts, and more - while maintaining control of branding elements to create clean, consistent, on-brand content.

Format designed
for the reading brain

Turtl offers the only long-form digital format built on marketing psychology research, designed to attract reader attention and keep them engaged longer.

Step 2: Prime the Personalization Engine

Use Page Rules and Tokens to define what parts of your content can be personalized

Tokens and Forms make sure your content is always on-target

Want your reader's name to appear on the cover? Maybe you want a company's name to appear in section titles. Turtl uses simple Personalization Tokens to mark elements for personalization.

Once a member of your team has completed the personalization form, or when processing an API or file-based Batch Personalization, tokens are automatically replaced with by the relevant info (such as name or company), by the Turtl Personalization Engine.

Automatically generated content stays up to date

When a Master Doc is updated with new information or visuals, all derivative documents created by the Turtl Personalization Engine are updated too. No more combing through the content library to make small changes.

Step 3: Create Personalized Docs

Generate as many Personalized Turtl Docs as you need

Self-Service

Allow frontline users - such as sales staff and partners - to quickly tailor content for individual prospects and recipients, on-demand.

Batch

Support central users to upload recipient data in bulk to instantly produce personalized materials for many target prospects.

API

Power 24/7 workflows in your enterprise to create tailored content for any number of recipients - all driven by your systems.

Public

use interactive prompts and questions to let your readers personalize their own versions of your content in their own time.

Step 4: Gather Insights

See how individual readers interact with your Personalized Turtl Docs

Know if it's working

With Turtl Analytics you will be able to see exactly how your personalized Turtl Docs are being read and interacted with down to the chapter level.

Uncover interests & intent

Turtl's analytics will reveal where in your document individual readers spend the most time reading and where they drop off. Use these insights to tailor your future conversations and interactions with the reader.

Demonstrate ROI

The data captured by Turtl helps to build a 360 view of the customer, but also helps to demonstrate the ROI of content efforts. See which assets played a part in each stage of the flywheel.