1. Nudges are the way to steer decisions
Whether encouraging, discouraging, mindful or unmindful, nudges are the way to persuade your audience to make better decisions.
2. Build your choice context carefully
Factor layout into your design process. The order you present in might just change the way your content is perceived.
3. Losses loom larger than gains
Persuade your audience with stable, small gains instead of risky large ones.
4. Simplicity and positivity are persuasive
It makes our brains happy when choices are simple. It also makes them happy when we're shown the positives of a choice and not the negatives.
