The stakes are high

Plastic Ocean UK's static approach to content creation wasn't having the effect they needed

A vital message that needs to be heard

Plastic Oceans UK is a behavior change charity which aims to stop plastic reaching the ocean. Over the last ten years they have been focused on raising awareness of plastic pollution. Their programs aim to educate multiple audiences from children to major corporations on the appropriate use of plastic.

What challenges were they faced with?

1. High bounce rates

Large amounts of content on their website created an unclear user journey that distorted their messaging and gave visitors a clunky experience. This resulted in a high bounce rate.

2. Ineffective formats

A lot of their educational content was science-based, which didn't appeal to a wide audience when created as static text-heavy documents.

3. Design bottlenecks

Hiring freelancers to design content slowed down their production as they were held hostage to their schedules. They needed a tool that would empower their small in-house team.