Hundreds of sign-ups from a single asset
6,500 reads across their content
Bounce rate of just 10% across content
Almost 200 sign-ups generated from one piece of non-gated content
Across all of their content, visitors read on average 40% of every doc - twice the norm.
Thanks to Turtl's chapter-level analytics, Plastic Oceans UK found that a lot of their readers were dropping off before reaching the end of their long-form content. Based on this insight, they've started to create shorter educational factsheets that are better suited to their readers.
Instead of printing promotional material for events, they've opted to use QR codes that open their digital guides on the mobile devices of attendees. This has challenged current practices at events, saved on printing costs, and reduced their carbon footprint. The fact that Turtl content is so easy to edit means they can easily adjust it for the audience of each event.
Their old website was information-heavy, causing a high bounce rate. Centralizing a lot of it in Turtl's format meant that not only did the bounce rates of their content reduce to 10%, but the cleaner aesthetic on their website reduced their website's bounce rate by 5%.
One of the major needs of a scientific charity like Plastic Oceans is to be able to cite accurately and easily in their content. In Turtl, they can link to all of their sources throughout their Turtl Docs, which ensures all of their content is accredited properly.
Since adopting Turtl, the reaction from funding prospects has been overwhelmingly positive. Turtl has made the non-profit look more innovative as a brand and has helped attract more funding as a result. Their corporate fundraising packs have an average read time of 6 minutes.
