The wrap-up
Follow this guide, and there are big things ahead for your lead generation strategy.
High-performance lead generation is all about in-depth, high-value content
Start out by painting a picture of your ideal customer—and create content for them
Understand your place in the market, and use that insight to target content to pain points you can solve
Listen directly to prospects and customers to understand exactly what they’re looking for
Map the customer journey so you’re delivering the right content at the right time
Build more value into your content by prioritizing long-form pieces and interactivity
Choose the right channels for your content—and think of ways to make your long-form pieces work even harder
Use each content piece as a learning experience; explore what works and what you can improve, and get ready to iterate