Why focus on lead generation?
If you want to turn curiosity into intent, think about the value you can provide.
It’s one of the most debated topics in performance marketing.
It’s the classic argument of demand generation versus lead generation. Opening your content up to more people is great for awareness, but it doesn’t always translate into valuable leads.
Both strategies are important for a healthy pipeline. Combining the two provides leads that you can convert quickly and slower-moving contacts that secure future revenue.
Demand generation creates interest; lead generation is all about intent. That’s why short-form is so good for demand generation, and long-form offers so much value for generating leads.
There's a guide for that.
Many lead generation strategies fail in the planning stages. Why?
Time to talk Turtl
To build a high-performing lead generation program, you need to hyper-focus on what your prospects need. If you can empathize with them—especially their pain points—you can build content that speaks to those needs.
Long-form content exists to directly and proactively address those concerns. Just make sure your content addresses pains your business can actively solve—otherwise, you risk creating a database full of prospects you’ll never be able to sell to.
