Aligning product and market fit
Once you know who you’re selling to, it’s time to think about your product or service and how it aligns with the market.
Getting your value proposition and goals set out clearly will help you focus your content on the pain points you can solve, leading to higher conversion rates across your pipeline.
If your solution spans multiple industries or functions, you might benefit from repeating this exercise for each different market, as the value you provide may vary.