Performance review

Highlights from the last few months

Adopt goals
What we've achieved already

Goals	Status	Comments
Improve the overall customer experience by creating more engaging and interactive content, which will increase reader attention	GREEN	Current use cases include: Cyber Security Summer spotlight Ponemon report
Increase productivity by saving time and money on content production	GREEN	Cyber Security Summer Did you see improvements?
Overall platform usage	GREEN	Active Doc Utilisation: 93%

	Usage	% Usage
Users	41/5	+720%
Docs	14/15	0.93%

Contract Quota

Your team’s content is getting 31% more engagement than benchmarks!

Compared with benchmarks for PDF and scrolling webpages, your Turtl Docs have delivered an additional 60 hours of reader engagement.

PDF/website: 191hr

Your Docs: 251hr

Improvement: 17% compared to last QVR

How we calculate this

How this breaks down

Aggregate Highlights

Readers increase by 3% to 1167; Reads increased by 17% to 1875
Average read time decreased 4m 29s (-17%)
1. Previous 5 min 25 sec
Bounce rate decreased to 26% - which remains below our suggested benchmark
Top performers:
1. Your Cybersecurity Summmer Spotlight EN-424 reads
2. Proofpoint-New Perimeters Issue 7 | 2024- 274 reads
3. 2024 Voice of the CISO - 228 reads

Summer Spotlight | 2024 Analytics

Low bounce rate of only 17%; this is 6% lower than your other Docs and other Docs in the Computer Network Security industry
24% shorter read time than expected for content of a similar length (19878 words)
English Doc 424 reads (read time 1m 57s)
Dutch Doc-84 readers- (read time 3m 58s)

Questions: Whats working well? How do you promote US doc vs others? CRM integration update

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Metrics deep dive - All Content

A deep dive into your analytics metrics from last quarter.

17

Published

183%

Change from last 3 months

8

Republished

-20%

Change from last 3 months

1875

Reads

17%

Change from last 3 months

1167

Readers

3%

Change from last 3 months

4

Sign-ups

-60%

Change from last 3 months

72

-20%

Change from last 3 months

4m 29s

Average read time

-17%

Change from last 3 months

1310

Interactions

29%

Change from last 3 months

26%

Bounce rate

-13%

Change from last 3 months

9.07%

Mobile readers

118%

Change from last 3 months

Usage deep dive

User name	Active	Last active	Roles	Time spent (min)	Days active
Sophie Ree	Yes	29 Aug 2024	owner	1492	40
Emma Palmer	Yes	22 Aug 2024	owner, publisher, reviewer	2081	21
Helen Gillbe	Yes	22 Aug 2024	owner, publisher, reviewer	152	20
JasonBarretto	Yes	14 Aug 2024	owner, publisher, reviewer	162	9
Agray	Yes	22 Aug 2024	owner	0	5
Susana Vas Aldea	Yes	22 Aug 2024	owner	0	5
acosgrove@proofpoint.com	Yes	22 Aug 2024	analyst, owner	9	4
Michelle Wollen	Yes	8 Aug 2024	editor, owner, publisher, reviewer	0	3
Msykes	Yes	9 Aug 2024	owner	0	3
Sbiddle	Yes	14 Aug 2024	owner, reviewer	19	3
Will Nunan	Yes	22 Aug 2024	editor, reviewer	7	3
Fran	Yes	8 Jul 2024	owner, publisher	3	2
Kate Harris	Yes	25 Jul 2024	owner, publisher, reviewer	0	2
Mliberty	Yes	11 Jul 2024	reviewer	5	2
Bbarrett	Yes	10 Jul 2024	reviewer	0	1
Cleonard	Yes	1 Jul 2024	editor, reviewer	0	1
Jadstone	Yes	9 Jul 2024	publisher, reviewer	17	1
Sam	Yes	9 Jul 2024	publisher, reviewer	3	1