Goals | Comments |
Improve the overall customer experience by creating more engaging and interactive content, which will increase reader attention | Work with Alice and Desgin team to produce Ponemon report (Final draft 25/9 Explore ABM use cases with personalization functionality New reports may be distributed based on conversations with global team Unlimited licenses: any other teams / departments that would benefit from Turtl? (Global team meeting happen yet?)
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Increase productivity by saving time and money on content production | |
Improve content performance through data and insights | Continue analytics reviews on quarterly basis with a focus on bounce rate, average read time, readership and the Turtl Difference as key metrics. We will start tracking these on a regular basis to ensure content performance continues to increase. Marketo integration configured for external content (has this been set up yet)
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Overall platform usage | Increase active Doc utilisation to 100% (93% current) |
+ Anything additional to support Mission | |