Deanne believes that Turtl's tool allowed her to produce seemingly custom-created content that helped Punch! make a powerful impact at just the right time.
Turtl content is fully trackable at a granular level. This helped Punch! discover:
- In one account, the content was sent to 6 target contacts, but was read by 10 unique readers. This proved the effectiveness of this personalized content as it was being shared internally, increasing Punch!'s influence.
- By monitoring where the average readers across the accounts were dropping off, Deanne realized that the content could have been a third its size and had the same impact. This will streamline future content creation.