Achieving a 100% digital strategy
Gareth has overseen the implementation of a 100% digital strategy within the marketing function, discontinuing use of print.
The marketing team now all have access to Turtl, which they use to create company brochures, data sheets, case studies, and whitepapers. They've also recently started using Turtl's content automation functionality to mass-produce personalized materials for their ABM programs.
At one large event, where they'd typically bring stacks of printed brochures, they came equipped with iPads loaded with Turtl stories. This proved to be a slicker and more sophisticated solution that helped position Redstor as the forward-thinking brand they are.
